Calendly Growth Experiment: Free Plan Badge
Marshall HahnImproved plan status visibility lifted free-to-paid conversion by 3.3%, driving higher upgrades and clearer user understanding across the purchase journey.
Growth Engineering
Experiments and data driven decision-making to improve products and drive growth
Marshall Hahn
Calendly Growth Experiment: Retrials
Marshall HahnRetrials for unactivated users severely cannibalized subscriptions, but boosted annual plan mix while increasing invitee bookings within retrial cohorts.
Calendly Growth Experiment: Trial Start Full Page Modal
Marshall HahnAsking for plan selection upfront reduces activation, as some users abandon the product entirely when asked to choose before experiencing core value.